PayMaya’s ‘BalkBayad’ trains spotlight on rewards of cashless payment

Digital financial services PayMaya intensified its campaign to encourage more Filipinos to embrace the cashless lifestyle through the help of the PayMaya app.

Following the success of its “Don’t Pay Cash. PayMaya!” campaign in 2019, PayMaya launched its “BalikBayad” (a creative transliteration of the word “cashback”) campaign follow-up initiative featuring Filipino entertainment celebrities Kathryn Bernardo and Daniel Padilla, which highlights the many cashback that users can get whenever they pay with PayMaya.

“The response to our ‘Don’t Pay Cash. PayMaya!’ campaign last year has been overwhelming, and we’re glad that more Filipinos are discovering how easy, convenient, and ‘joyful’ it is to pay using PayMaya. As we work to bring even more features and services to PayMaya we’re excited to introduce the most rewarding mobile wallet in the Philippines today to even more users nationwide with the ‘BalikBayad’ campaign.”

– Mark Jason Dee, Head of Growth and Marketing of PayMaya

Have you read “PayMaya: Stronger ecosystems key to achieving PH goal of 30% digital payments this year“?


In February alone, PayMaya users can get as much as P6,000 in cashback when they participate in the mobile wallet’s various promos for bills payment, buying load, paying for goods and services via QR, online shopping, and sending money, among many others.

PayMaya has also expanded the list of merchants and establishments under its PayMaya Preferred program, which gives additional cashback to users who scan to pay with PayMaya QR on top of the regular cashback that they usually receive. Some of these new partners include Landers Superstore, Mercury Drug, KFC, Robinson’s Department Store, Total Alabang and Valenzuela, and Toys ‘R Us, among many others.

Cashbacks help more Filipinos to easily learn and experience paying with cashless methods such as PayMaya, which can help contribute to achieving the goal of the Bangko Sentral ng Pilipinas (BSP) of increasing the share of digital transactions in the country to 30% by the end of 2020.

(From left) Head of Brand and Marketing Services Heidi Garayblas, PayMaya Founder and CEO Orlando B. Vea, Kathryn Bernardo, Daniel Padilla, PayMaya President Shailesh Baidwan, and Head of Marketing and Growth Mark Jason Dee.

Digital payments

But aside from getting monetary rewards in the form of cashback every time they pay, users are also able to make more time and experience greater convenience when they use PayMaya.

With PayMaya’s virtual card, for example, users can instantly gain access to a payment card which they can easily use for online shopping and other digital payments for a faster, more efficient payment experience.

PayMaya also recently introduced the ability to transfer money from users’ PayMaya account to other bank accounts, eliminating the need to wait in line at bank branches in order to make a bank deposit.

“PayMaya users can definitely look forward to even more features and services that will give them more convenient ways to pay as well as awesome rewards in the months to come,” Dee said.


Download the PayMaya app for free from Google Play or App Store and use the code PAYMAYAKATHNIEL to get a welcome reward. Sign up for an account to take advantage of PayMaya’s deals, promos, and offers. To know more about the BalikBayad campaign and how you can get all of these exciting perks from PayMaya.

Categories: Uncategorized

Tagged as: , , ,