This year, brands took to Twitter hoping to land in the feed of the trending topics which has become a sort of barometer to gauge the campaign’s impact. Launching campaigns on Twitter enable brands to tap and connect with the audience where they are the most receptive.
The Most Tweeted about brands on Twitter this 2019 are:
This year, local clothing giant Bench (@benchtm) is the most-talked-about brand on Twitter. Bench is known for bringing Korean stars including such as Ji Chang-wook and Park Seo Joon to endorse its fashion campaigns.
Have you read “Twitter PH releases trending moments in 2019”?
Coming in second place is McDonalds Philippines (@McDo_PH) account for the brand’s quirky advertisements and gimmicks such as the #NationalFrenchFryDay campaign which celebrated their “world-famous” fries.
Other brands that turned heads on Twitterverse are the official accounts of Angkas (@Angkas) and Netflix (@Netflix_PH). These brands keep their Tweets witty by lightheartedly poking fun at the daily traffic struggles of Filipinos.
Key insights that brands need to consider before kickstarting campaigns on Twitter:
Tap into current issues. Pay attention to current and relevant trends that they can anchor their campaign on. Cream Silk’s (@CreamsilkPH) campaigns, for example, resonate with today’s issues such as women empowerment and its depiction of modern Filipina.
Use humor. Show the brand’s humorous side is one way to engage and connect with the audience. People react to amusing topics, and most of the Tweets that become viral are either funny, inspiring, or thought-provoking.
Video works. Brands in the Philippines are investing in creative video campaigns to promote their latest products and engage with target demographics. Pond’s Philippines (@PondsPH) launched #SeeWhatHappens campaign that features Filipino influencers as they highlighted the advantages of facing our insecurities.
Stay relevant and visible to your target audience. From online gimmicks, getting feedback, to driving conversations with your customers, get the brand at the pulse of #WhatsHappening today on Twitter.