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PH finance sector leverages LinkedIn in upskilling workforce

Major financial institutions are leveraging LinkedIn to strengthen their human capital and remain competitive in the industry.

The likes of BDO Unibank, Inc. (BDO), Maya, China Bank, and Security Bank (SBC) are enhancing their hiring processes to attract top talent, invest in large-scale workforce upskilling, and develop internal frameworks to identify and bridge skills gaps leveraging LinkedIn Learning, LinkedIn’s learning platform.

Based on its data, LinkedIn Learning saw that over the past three years, the number of learners from the industry increased by 2.3 times and time spent on learning grew by 2.1 times from April 2020 to March 2023. 

LinkedIn offers free AI-related courses
Companies use skills-first approach to talent recruitment — LinkedIn

“We are uniquely positioned to leverage our rich data insights as well as our library of the most in-demand skills to help companies find and develop diverse talents to transform the country’s financial system,” said Atul Harkisanka, head of Emerging Markets and country manager for the Philippines at LinkedIn.

Two of the most popular courses in the industry in the past year are “Creating Positive Outcomes with Challenging Customers” and “Navigating Environmental Sustainability: A Guide for Leaders,” suggesting the companies’ focus on creating more inclusive and sustainable financial products and services. 

11 million course videos

According to LinkedIn’s insights, Security Bank (SBC) employees nationwide have been very engaged learners, viewing more than 11 million course videos on LinkedIn Learning in 2022. Last year, SBC built a “Capability Framework” to address workforce skill gaps, starting with their leadership team. 

Maya, a fintech firm that offers various services including a digital bank, has been leveraging industry data insights to identify and bridge skill gaps and improve its hiring processes to source top talent with diverse skill sets. Maya saw a 33% year-on-year increase in hiring efforts to support its business growth last year. 

For its part, China Bank prioritizes cybersecurity and has deployed regulatory courses such as data privacy and operational risk management. Its multigenerational workforce is upskilling by taking these courses and more through LinkedIn Learning.