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PLDT Global taps Qualtrics to automate workflows, improve customer services

PLDT Global Corporation (PGC) has selected Qualtrics CustomerXM to help level up its customer experience and improve services for millions of its clients worldwide.

Through this partnership, PGC, the international arm of the Philippine telecommunications company PLDT, will be employing Qualtrics’ CX (customer experience) platform to better understand customer sentiment and insights and take actions that can address their needs. The platform will also enable PGC to automate workflows to resolve or escalate customer issues in real-time.

“Our global customer base has diverse needs, which is why the capabilities provided by Qualtrics are central to PGC’s commitment to bring innovative, world-class services to our individual and enterprise customers all over the world,” said Lea Garcia, VP for Experience at PGC. “We will be able to listen closely to the needs of our customers and rapidly respond, which will ensure PGC continually brings to market the products and services our customers want and deserve.”

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Experience management

Qualtrics is an experience management (XM) platform and creator of the XM category. It assists organizations in managing and improving the four core experiences of business: customer, employee, product, and brand. Over 13,500 organizations around the world are using Qualtrics to leveraging the experience data (X-data™). The Qualtrics XM Platform is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit

“Being able to listen, understand, and rapidly act on the changing needs of your customers is a key competitive advantage. By standardizing its CX program with Qualtrics, PGC is well placed to unlock critical insights enabling the company to continually design and improve customer experiences that drive business outcomes,” said Mao Gen Foo, head of Southeast Asia at Qualtrics.