PLDT Home, the broadband of PLDT, is stepping up its network and customer support efforts ahead of the country’s typhoon season, strengthening infrastructure and preparing on-ground assistance to help keep Filipinos connected during severe weather.
The Philippines experiences an average of 20 tropical cyclones every year, according to PAGASA, making reliable communication critical when power outages, flooding, and damaged infrastructure disrupt daily life.
“In every storm we’ve responded to, the first thing people ask for is a signal,” said Menardo “Butch” Jimenez Jr., chief operating officer and chief technology officer at PLDT. “They want to call home and hear that everyone is safe. That is what we are doing our best to protect.”
PLDT Home has reinforced network redundancy in high-risk areas so services can continue even if part of the network is damaged. The company is also prepared to deploy satellite broadband to help restore connectivity faster in communities hit by calamities.
To improve disaster response, PLDT Home has grouped affected locations into three categories based on weather history and recovery needs.
Calamity-affected areas are locations still recovering from major storms in 2025. Customers in these areas can visit nearby PLDT Stores for after-sales service, account assistance, and charging stations.
Priority connectivity areas are communities recently affected by natural disasters where PLDT Home may deploy additional support through PLDT Stores or PLDT At Your Service booths. These sites can provide free WiFi, free calls, charging stations, and customer assistance.
The company has also identified 12 cities that have repeatedly experienced severe weather over the past two years. These at-risk areas will receive heightened readiness measures, particularly during the peak typhoon months from August to December.
“At PLDT Home, we understand that connectivity is not a convenience. It is the thread that holds families together. We refuse to be caught unprepared. For us, readiness means being there to help protect Filipinos’ lives before, during, and after a storm,” Jimenez said.
PLDT Home said customers in areas affected by outages may also receive SMS updates about service restoration, available support channels, and nearby assistance locations.
When disasters strike, PLDT At Your Service teams will be deployed to affected communities to provide temporary communication services such as free WiFi, free calls, and charging stations. As recovery efforts continue, the booths may also offer customer service, connectivity assistance, free installation, speed boost offers, and 24-hour quick installation where available.
The initiative supports the PLDT Group’s #KonektedforResilience program, which aims to help households stay connected before, during, and after natural disasters.