PLDT and its wireless unit Smart Communications Inc. (Smart) recently teamed up with Shopee Philippines to train MSMEs in Talavera, Nueva Ecija, on technopreneurship.

The learning caravan focused on leveraging technology for business. The “Pilipinas, Aahon at Babangon: Ace your E-Commerce Game!” seminar hoped to help MSMEs enhance their entrepreneurial skills.

“PLDT and Smart prioritize opportunities that bring technology closer to MSMEs,” said Cathy Yang, First Vice President and Group Head of Corporate Communications at PLDT and Smart. made possible by our partnerships with like-minded organizations such as Shopee Philippines, and the Talavera LGU.” 

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Digital skills

Topics discussed during the one-day session on technopreneurship held at the Mayor’s Hall in Nueva Ecija included mobile photography and social media skills and using e-commerce platforms like Shopee to expand market reach.  

This learning caravan also aims to enable participants to level up their skills, specifically in online content generation and selling, to help them grow their businesses through accessible and sustainable communication technologies.  

“Our fellow cooperatives have encouraged us to explore online platforms, including Shopee, and we did,” said Isabel Panadera Pablo, a small business owner who took part in the seminar. “We are currently learning more ways to post the content of our products. The discussion on mobile photography really touched on areas we need to improve on for our business. Stable and reliable connectivity has also supported our business objectives.” 

“My business has grown since it started in 2020, all thanks to the digital tools available, like internet connectivity and e-commerce platforms, so we can reach customers right from the comfort of our homes,” said Jamia Caparas, owner of Macramé Dreams by Jamia, another seminar attendee.

Two more learning technopreneurship caravans will be rolled out by PLDT and Smart in Visayas and Mindanao.