Prime Video and South Korean entertainment company CJ ENM have announced a multi-year agreement to distribute new Korean shows globally (excluding Korea and China). The partnership was revealed during the World Audio Visual & Entertainment Summit (WAVES) in Mumbai, India.
The collaboration will run through 2025 and 2026, with Prime Video releasing new exclusive titles from CJ ENM, Studio Dragon, and CJ ENM Studios. It will start with the fantasy romance series “Head Over Heels,” set to premiere in late June.
Prime Video plans to roll out these shows in over 240 countries and territories. The goal is to make Korean entertainment more accessible to global viewers.
“Korean content continues to resonate deeply with global audiences,” said Kelly Day, head of International and vice president at Prime Video. “We’ve witnessed the borderless appeal of Korean storytelling with the phenomenal success of shows like “Marry My Husband,” “No Gain, No Love“, which not just captured hearts across continents, but also found their place in the Top 10 most-watched non-English language International Originals from 2024, posting super strong viewership outside their country of origin.”
To reach a bigger audience, Prime Video will offer subtitles in 28 languages and dubbing in 11 languages for all new Korean titles.
“Korean entertainment has been winning hearts around the world with its compelling narratives, relatable characters, and outstanding production quality,” said Jangho Seo, executive vice president of CJ ENM’s content business division. “Through Prime Video’s extensive global reach and strong commitment to multi-language subtitles and dubbing strategies, we are excited to make our upcoming titles even more accessible and enjoyable for audiences across cultures and languages.”
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