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Project APEX simplifies how Dell customers can consume IT-as-a-Service

Technology company Dell Technologies expands its as-a-Service capabilities with Project APEX to simplify how customers and partners access Dell technology on-demand across storage, servers, networking, hyper-converged infrastructure, PCs and broader solutions.

Project APEX will unify the company’s as-a-Service and cloud strategies, technology offerings, and go-to-market efforts. Businesses will have a consistent as-a-Service experience wherever they run workloads including on-premises, edge locations, and public clouds.

“Project APEX will give our customers choice, simplicity, and a consistent experience across PCs and IT infrastructure from one trusted partner — unmatched in the industry,” said Jeff Clarke, COO and vice-chair, Dell Technologies. “We’re building upon our long history of offering on-demand technology with this initiative. Our goal is to give customers the freedom to scale resources in ways that work best for them, so they can quickly respond to changes and focus less on IT and more on their business needs.”

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“By the end of 2021, the agility and adaptability that comes with as-a-Service consumption will drive a three times the increase in demand for on-premises infrastructure delivered via flexible consumption/as-a-Service solutions,” Rick Villars, group vice president, Worldwide Research at IDC.

Cloud advancements

The new Dell Technologies Cloud Console will provide the foundation for Project APEX and will deliver a single, seamless experience for customers to manage their cloud and as-a-Service journey. Businesses can browse the marketplace and order cloud services and as-a-Service solutions to quickly address their needs. With a few clicks, customers can deploy workloads, manage their multi-cloud resources, monitor their costs in real-time, and add capabilities.

Available in the first half of next year, Dell Technologies Storage-as-a-Service (STaaS) is an on-premises, as-a-Service portfolio of scalable and elastic storage resources that will offer block and file data services and a broad range of enterprise-class features. STaaS is designed for OPEX transactions and allows customers to easily manage their STaaS resources via the Dell Technologies Cloud Console.

Dell continues to expand its Dell Technologies Cloud and as-a-Service offerings with additional advances:

Dell Technologies Cloud Platform instance-based offerings. Customers can get started with a hybrid cloud for as low as $47 per instance per month with subscription pricing, making it easy to buy and scale cloud resources with predefined configurations through the new Dell Technologies Cloud Console.

Geographic Expansions. Dell Technologies is extending Dell Technologies Cloud Platform subscription availability to the United Kingdom, France, and Germany with further global expansion coming soon.

Dell Technologies Cloud PowerProtect for Multi-cloud. This fully managed service helps customers protect their data and applications across public clouds in a single destination via a low latency connection to the major public clouds. Businesses save costs through the PowerProtect appliance deduplication technology and realize additional savings with zero egress fees when retrieving their data from Microsoft Azure.

Pre-approved Flex On-Demand pricing. The pre-configured pricing makes it simpler for customers to select and deploy Dell Technologies solutions with a pay-per-use experience. Dell Technologies partners globally will receive a rebate of up to 20% on Flex On Demand solutions.

Sustainability focus

Dell Technologies Project APEX will help companies retire infrastructure in a secure and environmentally friendly manner. Dell manages the return and refurbishing of used IT gear while also helping to support customers’ own sustainability goals. The company is making additional strides in achieving its Progress Made Real goals by:

  • Reselling 100% of the returned leased assets.
  • Refurbishing and reselling 89% of working assets in the North America and EMEA regions.
  • Reselling 10% of non-working assets to Environmental Disposal Partners who repair, reuse, resell and recycle each asset. Last year, Dell recycled 240,257 kilograms of metal, glass and plastics through this program.
  • Helping customers resell or recycle their excess hardware and prepare to return leased equipment in a secure and environmentally conscious manner through Dell Asset Resale & Recycling Services.