Samsung has retained its position as the world’s leading soundbar brand for the 11th consecutive year, according to research firm FutureSource Consulting. The company reported a 20.1% global market share in revenue and 18.4% in sales volume for 2024.
“There’s nothing like the Samsung Sound Effect that enables our users to experience sound like never before,” said Chris Almazan, head of AV at Samsung Philippines. “With seamless TV and soundbar integration, bi-directional sound, and more, we’re excited to continue introducing audio innovations for exceptional sound experiences that bring more meaning to watching TV or holding celebrations.”
Samsung credits its flagship Q-Soundbars for its strong global performance. The HW-Q990D model, launched in 2024, has been recognized by tech media, with Newsweek calling it “the best Dolby Atmos soundbar you can buy in 2024.” The device features Wireless Dolby Atmos, delivering 3D sound through 11 front and surround channels, a subwoofer, and four up-firing channels. When paired with a Samsung TV through Q-Symphony, the TV and soundbar speakers work together for a more immersive experience.
For parties and gatherings, Samsung also offers the Sound Tower, which uses bi-directional sound to fill spaces evenly. The Sound Tower includes a built-in woofer for deeper bass and LED party lights with customizable modes like Party, Ambient, and Dance.
Samsung is running a pre-order promotion until July 31, offering savings of up to ₱59,000 and a free HW-Q930F AI Q Soundbar with select purchases. Orders can be made at samsung.com.ph.
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