Media Release

SAP supports customers in Southeast Asia on their intelligent enterprise journey

(From left) Panel session moderated by Peter Moore, vice president of Platform and Data Management, SAP Southeast Asia, with SAP customers, Mira Fitra Soetjipto, human resources director, The Body Shop Indonesia, David Tan, founder and CEO of CrowdFarmX, Rizza Maniego-Eala, chief financial officer of Globe Telecom, Ikuo Hayashi, general manager of Information System, Asia-Pacific, Mitsui and Co (Asia Pacific) Pte Ltd., and Carlos Santos, chief information officer of JG Summit.

In a forum held in Manila, software firm SAP recently presented its customers in Southeast Asia (SEA) who have decided to embark on a journey toward becoming an Intelligent Enterprise by using its products. The economic stimulus in SEA continues to grow, resulting in the expansion of the digital economy. However, each country in the region is developing at a different pace and faces specific challenges in terms of digital maturity.

“The digital ecosystem in Southeast Asia continues to grow and mature, presenting immense opportunities for organizations to harness the power of data,” said Claus Andresen, president and managing director of SAP Southeast Asia. “For 29 years, SAP has helped more than 10,000 companies in the region adopt digital innovations. Today, we continue to expand our innovation portfolio in new ways, allowing our customers and partners to innovate with purpose and confidence. We are glad that companies continue to choose SAP as their trusted partner on their journey to become intelligent enterprises.”

Intelligent enterprises operate with visibility, focus, and agility to achieve game-changing outcomes. They do more with less and empower employees through process automation. They deliver a best-in-class customer experience, by proactively responding to customer expectations. They invent new business models and revenue streams.

Tanduay Distillers Inc., an internationally recognized diversified beverage company, based in the Philippines, kicked off on their journey of revitalizing their business processes with SAP S/4HANA.

JG Summit, one of the largest and most diversified Filipino conglomerates, recently announced their deployment of SAP S/4HANA to kickstart their journey toward becoming the leading digital conglomerate in the Philippines. The company aims to spur new growth areas for JG Summit ’s main corporate arm, subsidiaries, and affiliates in the country and across the region.

In Singapore, CrowdFarmX, a start-up farming cooperative on blockchain, will be deploying SAP S/4HANA Public Cloud to speed up the on-boarding of 10 million Southeast Asian farmers onto its platform in the next 22 years.

Globe Telecom, a full-service telecommunications company based in the Philippines, recently signed a three-year deal with SAP, for business suite platform and service solutions aimed at digitalizing its financial processes, supporting real-time decision making, and supporting agile environment.

The Body Shop Indonesia is using SAP SuccessFactors to digitize their HR and employee processes, while Mitsui & Co., Ltd., one of the world’s most diversified and largest comprehensive trading, investment, and service companies is standardizing the organization’s travel and expense process through SAP Concur.

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