E-commerce platform Shopee is bringing its Tatak Pinoy MSME Roadshow to more provinces in Visayas and Mindanao, to help Filipino entrepreneurs build and grow their online businesses.
The program, which started in August last year, is expanding beyond Metro Manila to reach underserved regions where access to digital training remains limited. Its Bacolod City leg continues the Visayas run, with more stops planned across Visayas and Mindanao as Shopee scales the initiative nationwide.
The Tatak Pinoy Roadshow is part of Shopee’s effort to support micro, small, and medium enterprises (MSMEs) through digital skills training. In partnership with local government units and the Department of Trade and Industry, the program offers hands-on sessions on online store setup, digital marketing, order fulfillment, and customer engagement.
“Across the Philippines, we’re seeing more entrepreneurs recognize the potential of e-commerce to grow their businesses,” said Jack Ng, head of commercial, Shopee Philippines. “With Tatak Pinoy, we aim to meet MSMEs where they are, particularly in regions with limited access to digital training resources. By expanding the roadshow across Visayas and Mindanao, we want to unlock the untapped potential of these regional businesses and provide them with the tools and knowledge to succeed online.”
Shopee expects around 100 participants for the Bacolod leg, indicating rising interest in e-commerce outside major urban centers.
The expansion builds on the program’s 2025 results, when Shopee trained more than 700 MSME sellers across 10 cities nationwide. Attendance in those sessions exceeded targets, showing strong demand for practical, skills-based training among small business owners.
Despite growing interest, many entrepreneurs in the regions still face barriers when moving from informal selling to fully operational online stores. Common challenges include business registration, securing permits, and managing daily operations such as inventory, packaging, and customer service with limited staff.
The Tatak Pinoy curriculum addresses these gaps by guiding participants through business formalization, logistics, and the use of Shopee’s platform tools.
“Our experience from the roadshow has shown that the passion and entrepreneurial drive are already there,” Ng said. “What MSMEs need is the right guidance and support to turn their drive into sustainable growth. Through Tatak Pinoy, we’re working with local government partners to provide practical training that helps sellers overcome early hurdles and build stronger businesses online.”
“This program speaks directly to our commitment to creating an environment where our entrepreneurs can thrive, not just locally, but in the digital economy,” said Bacolod City Mayor Greg Gasataya.