E-commerce platform Shopee now features a chatbot from skincare brand Pond’s. Skin Advisor Live (SAL) AI chatbot is part of the two companies’ campaign to capture more digitally savvy consumers in the Southeast Asian region and Taiwan and drive higher engagement, as e-commerce becomes an increasingly important channel of growth.
The AI (artificial intelligence)-powered beauty tech solution hopes to deliver an innovative and personalized online shopping experience. Based on SAL’s free skin analysis, users can gain a deeper understanding of their skin and buy the most effective skincare products, all from the comfort of their homes. This provides a simple one-stop beauty solution for consumers who are often overwhelmed with beauty choices online.
The campaign has been rolled out in phases across four markets in Southeast Asia including Indonesia, the Philippines, Thailand, and Vietnam.
The Beauty & Personal Care category has consistently seen strong demand on Shopee, as more consumers prioritize self-care by shopping for skincare products. These trends drive more brands to expand online in order to meet growing demands and to find more innovative ways to engage their customers.
To better serve consumers who are going online to research and shop for beauty products, Pond’s brings the success of its unique Skin Advisor Live AI Chatbot to an e-commerce platform. Together with Shopee, its preferred regional partner, Pond’s will pilot this initiative across four of its key markets in the region.
Following the launch of SAL on Facebook Messenger across nine countries last year, Pond’s observed that up to 98% of consumers cited that they enjoyed their interactions with SAL. This innovative feature helps customers analyze their skin types, find the right skincare products, and add these items to their shopping carts. Shoppers simply have to follow the easy “Chat, Snap, Buy” three-step process by messaging the Unilever Beauty Official Store on Shopee.
The “Smarter Skincare Just For You” regional brand day campaign creates a convenient and seamless in-app shopping experience on Shopee. With just a click, users can learn more about each product before making a purchase.
By leveraging Shopee’s marketing tools and core engagement features, the digital campaign will also deliver relevant beauty content via Shopee KOLs, social media, and co-branded videos. These interactive bite-sized beauty content will debunk beauty myths and equip users with knowledge and tips to discover and experiment with beauty products online.
Pond’s has also leveraged the popularity of livestreaming to cut through the clutter online, increase user engagements, and drive sales conversion through livestream giveaways and rewards.
“We are confident that this exclusive partnership with Shopee will help elevate our brand presence online, thus accelerating our growth in the region. We believe that the future of beauty will integrate more smart technology as consumers themselves become more discerning about the products they choose,” Rohit Bhasin, Global Brand Vice President, POND’S added.
From Jan. 20 to 22, the ‘Smarter Skincare Just For You’ campaign will feature exclusive deals and promotions:
- Discounts up to 50% off on selected items
- Three lucky winners can take home one of the following prizes: a Panasonic Facial Steamer, a Panasonic Facial Cleanser, or P10,000 worth of Pond’s vouchers for a minimum spend of P999 on January 22
- Free Pond’s Serum Mask, LED mirror, or manual face massager with a minimum spend of p799
For more deals, activate and top up your ShopeePay wallet. Top up at least a total of P3,000 until January 31 to receive a free shipping voucher and a 20% off voucher on the 7th day of the following month. Learn more here.
Categories: Media Release