Shopee Live recorded a surge of 50 times more orders during the 12.12 Mega Pamasko Sale, which marked a significant boost in holiday shopping on the e-commerce platform Shopee. Within the first two minutes of the sale, an astonishing 12 million items were sold through Shopee Live across various markets.
This festive season, the Filipino tradition of monito-monita (gift exchange) spurred frequent gift purchases. Shoppers turned to live-stream shopping on Shopee Live to fulfill their gifting lists, resulting in a 46 times increase in local new buyers. This trend led to collective savings of P509 million, thanks to partnerships with brands and sellers offering significant discounts.
Filipinos eagerly anticipate year-end bonuses, often splurging on major purchases, gifts for loved ones, or self-rewards. Home & Living products emerged as the top-selling category, followed by Women’s Apparel and Mobile Accessories. The holidays became a prime time for retail therapy, with Fashion and Health & Beauty categories witnessing a remarkable five times surge in orders.
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Popular brands such as Uni-Care, Maybelline, and Issy & Co., alongside o.two.o.ph, Uni-Care, and Lovito.ph on Shopee Live, garnered the highest number of orders. Despite indulging in shopping, Filipinos showed prudence by stocking up on essentials like face masks, organic baby wipes, and 3-in-1 twin coffee packs.
“Shopping on the platform has become part of the Filipinos’ purchasing behavior, especially during key celebrations. The holiday season is an integral part of the Filipino culture, and we are happy to be part of this special tradition of giving,” said Vincent Lee, head of Shopee Philippines. “This is why we continue to find ways to provide both our buyers and sellers a more entertaining and rewarding shopping experience — and the success achieved by Shopee Live during the 12.12 Mega Pamasko Sale is a testament to one of the many ways we continue to innovate.”
The 12.12 Shopee Live Milyonaryo drew 2.3 million entries, offering lucky winners the chance to win up to P1 million.
The 12.12 Mega Pamasko Sale extends until Dec. 15, 2023. Shoppers can enjoy free shipping with no minimum spend, exclusive discounts of up to 70% on Pamasko Deals from various brands and sellers, and up to 90% off on Shopee Mall Outlet deals.