E-commerce site Shopee partners with the Department of Trade and Industry (DTI) to support local businesses through the National Food Fair 2021.
Following its first run last year, Shopee and DTI are relaunching the National Food Fair this year to give micro, small and medium enterprises (MSMEs) an online platform to showcase their products. Ongoing until May 16, buyers can find products such as jams, pastries, condiments, and more from local sellers at the National Food Fair.
“We recognize the impact this pandemic has had on our local businesses,” said Martin Yu, director at Shopee Philippines. “Now more than ever, it is crucial that we provide our local businesses with opportunities to bounce back and stay afloat. Shopee will continue to ramp up its efforts to plan initiatives that support local MSMEs and help them thrive on our platform. We invite our shoppers to support our local entrepreneurs this May 10-16 at the National Food Fair.”
Shopee aims to provide sellers with a platform that fosters growth and sustainability for their businesses in response to these challenging times. Through various initiatives in partnership with the DTI and local government units, the transition from a physical to an online setting is easier and more convenient. IN February, Shopee launched #TatakPinoy: Buy Local, Support Local, a campaign that empowered local MSMEs by giving their products a spotlight on the platform. In addition to these campaigns, there are also initiatives focused on online sellers to equip them with the necessary tools to monitor their business growth and development while providing them with knowledge on e-commerce and digital marketing.
“At DTI, we are working toward empowering MSMEs by expanding and increasing their access to economic opportunities,” said Marievic M. Bonoan, Director at the DTI – Bureau of Domestic Trade Promotion. “We have partnered with Shopee to further bolster our support for Filipino MSMEs, especially during this pandemic. With the Online National Food Fair, local businesses can promote their products on a larger scale and help them grow in the long run.”