E-commerce platform Shopee felt the digital Christmas rush recording 11 million items sold in the first five minutes of the 11.11 Big Christmas Sale on Nov. 11. The midnight shopping rush saw visits spiking 5.5 times in the first two hours, compared to an average day.

Shopee also lined up several activities during the sale including games and offerings of P12 million worth of prizes and TV special featuring several celebrities.

Shopee also shared the key trends it observed in the Philippines in the first 2 hours of 11.11 Big Christmas Sale.

Shopee’s 11.11 TV special features K-Pop artists, over P12 million worth of prizes
Things to watch out for at Shopee’s 11.11 Big Christmas Sale

Many waited for 11.11 to purchase everyday essentials to maximize their savings. Health & Personal Care, Home & Living, and Women’s Apparel were the hottest product categories among Filipino shoppers.

Filipinos eagerly stocked up on supplies such as face masks, skincare products, and mobile accessories. As consumers looked to refresh their wardrobe for the holiday season, clothing tops were also in high demand, with almost 2,000 orders placed early into 11.11.

Many local sellers are seeing a boost to their business at the 11.11 Big Christmas Sale with an electronics seller earning almost P70 million in sales in the first two hours.