E-commerce platform Shopee reported that it sold over 45 million items within the first 99 minutes. Shoppers saved more with 60 million vouchers claimed in the first two hours of Sept. 9 at the Mega Midnight Sale.

The 9.9 Sale is the kick-off of the year-end shopping festivals leading to the holidays. According to Shopee, 1.5 million items were available at flash sales for shoppers.

“We are extremely heartened by the strong enthusiasm for 9.9 Super Shopping Day,” said Martin Yu, director at Shopee Philippines. “As many communities still grapple with the ongoing pandemic, we are humbled to play a part in providing shoppers more value, choices, and entertainment from the convenience of their homes, while helping more sellers and brands connect with their customers. We have even more exciting deals and activities lined up for this year-end shopping season, and we look forward to helping more businesses capture new growth opportunities and bringing joy to consumers with personalized, engaging, and social shopping experiences.”

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Filipinos welcomed the start of the year-end shopping season with enthusiasm. At its peak, over 9.5 million items were sold in just an hour in Metro Manila alone. The Mega Midnight Sale, held from 12 a.m. to 2 a.m., also saw a 3X uplift in shoppers compared to an average day as Filipinos snapped up many unbeatable deals.

FIlipinos are purchasing a wide variety of products, ranging from health essentials to home improvement products. This 9.9 Super Shopping Day, consumers primarily shopped for Home and Living items and Health and Personal Care essentials. Shoppers prioritized stocking up on a variety of face masks with over 1.9 million items sold. Products such as wallpaper decor also saw over 300,000 items sold. Consumers preferred to shop for home and fashion finds locally.