Smart Communications Inc. (Smart), the mobile arm of PLDT Inc., has partnered with Adobe and Amdocs to improve how it serves its subscribers across the Philippines. This move introduces a new platform that helps Smart better understand its customers and offer services tailored to their needs.
With Adobe Experience Platform, Smart can collect and analyze customer data from different sources, such as mobile apps and social media, to provide real-time and personalized services. Amdocs will help Smart use this technology to deliver more effective solutions.
“This partnership is a big step in improving how we connect with our subscribers,” said Anastacio Martirez, COO of Smart. “Using Adobe and Amdocs’ tools, we can respond to customer needs faster and more efficiently.”
The platform also uses artificial intelligence (AI) to identify customer trends and improve how Smart interacts with its subscribers. This AI-powered tool will also help Smart make its marketing campaigns more effective.
“This technology allows Smart to engage with customers across channels in a seamless way,” said Shashank Sharma, senior director at Adobe Digital Experience for Korea and Southeast Asia.