PLDT’s Individual Wireless business, which includes mobile brands Smart and TNT, grew by 11% with a total of 42.6 million active data users in 2021 compared to the previous year.
The increase in active data users was channeled mainly through Smart’s GigaLife mobile app, which increased brand relevance and enabled stronger customer digital adoption and engagement. These resulted in increases in mobile data traffic which grew by 16% to 3,337PB for 2021.
For the year, Individual Wireless revenues hit P86.2 billion, matching the previous year’s record performance, with data or broadband contributing 80% of the segment’s revenues.
“We are confident that with the easing of mobility restrictions, the increase in economic activity, and the growing adoption of 5G, we will see a lift in Individual wireless revenues,” said Alfredo Panlilio, president and CEO, PLDT Inc. and Smart Communications.
According to App Annie, a global provider of mobile data and analytics, the GigaLife app, which has acquired over 10 million users in less than two years, is the most downloaded network management app in 2021,
GigaLife App’s other features and integrations have also enhanced further the customers’ digital lifestyle.
GigaPay allows users to link their PayMaya wallet for in-app transactions such as buying load, subscribing to promos, and paying bills. Meanwhile, GigaPlay provides exclusive content experiences on the Smart network, giving users access to the NBA, PBA, K-pop concerts, Korean dramas, pay-per-view films, and variety shows. GigaPlay will continue to expand its content library and will be streaming the UAAP games live starting March 2022.
With its integrated rewards platform GigaPoints, customers can also convert points earned into data offers, products, and devices.