PLDT’s wireless subsidiary Smart Communications, Inc. (Smart) posted mobile data revenues of P49.97 million in the first nine months of 2022, which is 40% higher compared to the same period in 2019, as revenues continued to grow through the pandemic.
This is on the back of the increase in active data users on Smart’s mobile network, which hit 41.6 million in the first nine months of the year, up 4% from the same period last year, and boosted by value-packed offers for customers of Smart Prepaid, Smart Postpaid, Smart Bro, and TNT.
Average monthly mobile data usage per subscriber in the first nine months also rose to 8.8GB, while total mobile data traffic for the period grew by 30% year-on-year to 3,163 petabytes (PB). These increases drove data and broadband to contribute 84% to the revenues of PLDT’s Individual Wireless segment.
To enable customers to maximize Smart’s network, Smart recently launched more value-packed offers, such as Power All and Double GIGA for Smart Prepaid and ‘Sulit Affordaloads’ for TNT subscribers, which offer more data at more affordable price points, bolstering Smart’s recovery momentum.
“We continue to leverage our network leadership and superiority, as we continue to roll out new promos that will address the needs and wants of our Smart and TNT customers,” said Francis E. Flores, SVP and Head of Consumer Business Group – Individual at Smart, adding that the individual wireless business is also seen to benefit from higher mobility and upcoming holiday spending, as well as the growing popularity of streaming and user-generated content such as those from Tiktok.
As of end-September, Smart had deployed 77,200 base stations nationwide, including 7,300 5G base stations and close to 40,000 4G/LTE base stations. Smart’s network covers about 97% of the population with 3G, LTE, and 5G.