Smart Communications Inc. McDonald's McClassrooms 1Telecommunications

Smart powers e-learning at McDonald’s McClassrooms

Smart Communications Inc. (Smart), the wireless arm of the country’s largest and only integrated telco PLDT, is supporting McDonald’s Philippines’ McClassroom initiative by providing additional Smart Bro Pocket WiFi units to participating restaurants for teachers who need connectivity in making their distance learning lessons.

Smart is turning over 200 Smart Bro Pocket WiFi units to McDonald’s, offering more connectivity options for teachers who will be using the McClassrooms, which are party rooms in selected McDonald’s branches across the country which have been converted into teachers’ work stations.

“Telecommunications is the crucial backbone that supports public services, businesses, and people. And Smart has been put in a unique position to address the evolving needs of our customers as a result of the current situation,” said Jane J. Basas, Smart SVP and head of Consumer Wireless Business.

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“We are doing our best to connect as many as we can, so we continue to provide free phones, load and pocket wi-fis to students and teachers who are most in need. This initiative with McDonald’s is just the latest in these efforts to equip our teachers with the connectivity they need to be able to transition into the New Normal,” Basas added.

Smart has also recently partnered with McDonald’s in deploying super-speed and secure carrier-grade Smart WiFi in key McDonald’s branches in Luzon and in Cebu in the coming months. Under this partnership, Smart is rolling out fiber-powered WiFi connectivity in McDonald’s stores to provide the best customer experience on public WiFi.

“At the end of the day, Customer Experience is about the Human Experience. We may not be able to be physically close to one another, but our sincere hope is that with the use of Smart technology, we can help keep all of us together,” Basas said.

“We are happy to pay tribute to our teachers who are our partners in nation-building,” said Kenneth Yang, president and CEO of McDonald’s. “We are thankful to Smart for their support by giving us more than 200 units of their Smart Bro Pocket WiFi and LTE devices for our McClassrooms.”

Smart Bro Pocket WiFi units are powered by Smart LTE, the country’s fastest mobile data network according to third-party analytics firms Ookla and Opensignal.