Following the initial reveal of Smart Communication Inc.’s (Smart) latest campaign with South Korean star Hyun Bin, the telecommunications company is set to release the second TVC.

Smart tapped the Korean actor for the endorsement deal following the success of his Korean drama series “Crash Landing on You,” which was streamed on Netflix this year.

In the latest commercial, Hyun Bin is seen riding a speeding sports car before revealing himself and saying the new tagline: Simple. Smart Ako.

Smart’s ‘priceless investment’

Hyun Bin fan craze continues with merch from Smart

The same mobile internet has been helping Filipinos Gigafy their passion for everything South Korea, by allowing its subscribers to access and stream Hyun Bin’s K-dramas and movies, as well as other popular and trending Korean titles and K-pop music on their devices.

Hyun Bin Phenomenon

In helping ignite the “Hyun Bin Phenomenon,” Smart draws from its history of innovating the simple things that are life-changing — from making mobile phones accessible to ordinary Filipinos, pioneering groundbreaking products such as Smart Load and Pasaload, to making mobile Internet available to everyone with its 3G and 4G network expansion.

Smart subscribers can enjoy their favorite Korean dramas and movies on their preferred online streaming services with Smart Signature postpaid plans, which give you 5 GB of data every month for as low as P999/month; or through Smart’s Giga Video offer for prepaid subscribers, which gives you Video All Day and 1 GB of open-access data for three days for as low as P50.

Subscribers can also be guaranteed of smooth and seamless streaming experiences on Smart’s award-winning mobile network, with the fastest mobile internet speeds and widest 4G network-coverage, as affirmed by third-party internet analytics firms Ookla and Opensignal.