SONY Bravia TV 2023Consumer Tech

Sony introduces new models of BRAVIA XR TV

The new models of the Sony BRAVIA line have the updated Cognitive Processor XR replicates a more lifelike content. Select models are built with advanced XR Clear Image that further reduces noise and blur in motion, creating scenes that burst with life.

Sony X95L Mini LED, X90L Full Array LED, and A80L OLED also offer Acoustic Center Sync. When paired with Sony Home Audio products, such as the HT-A9 Home Theatre System or the HT-A7000, HT-A5000, and HT-A3000 soundbars, viewers can expect an “exceptional” at-home movie viewing experience.  

The Acoustic Center Sync synchronizes the TV’s audio system with select Sony soundbars and AV receivers to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound. Sony’s soundbars offer 360 Spatial Sound Mapping so it also generates phantom speakers and sound field optimization. 

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Other new audio features include the Acoustic Multi-Audio+, found in the X95L model, which uses frame tweeters to elevate the sound to match the image on the screen. The A80L models feature Acoustic Surface Audio+ with actuators that vibrate to produce sound from the entire screen, perfectly matching what’s playing on the screen. 


For gamers, the 2023 BRAVIA XR lineup is also perfect for taking their PlayStation 5 gaming to the next level. Exclusive features such as the Auto HDR Tone Mapping and Auto Genre Picture Mode generate optimized picture quality while gaming and streaming. There is also an easy-to-use and quick-access Game Menu for tailoring game settings like turning on or off VRR or Motion Blur Reduction and increasing the brightness in dark areas to easily spot objects and opponents with the Black Equalizer. 

The new BRAVIA TV models’ XR Backlight Master Drive uses a Sony-developed local dimming algorithm to control thousands of tiny, ultra-dense Mini LEDs with absolute precision and independence, delivering beautifully natural colors.


Purchasing the 2023 BRAVIA XR TVs, even non-BRAVIA XR ones, also comes complete with the BRAVIA CORE app. It is a pre-loaded movie service that comes with up to 10 movie credits to watch the latest releases and popular classics and additional movies with up to 12 months of unlimited streaming. 

With BRAVIA XR technology, Pure Stream, and IMAX Enhanced, content is delivered with stunning visuals and expressive sound quality. Featuring BRAVIA CORE Calibrated Mode, movies will automatically adjust to the optimal picture settings including IMAX Enhanced mode to create a truly exceptional at-home movie viewing experience. Over time, the app experience will be enriched with new features. 

To further enhance the new models’ capabilities, consumers can also purchase the BRAVIA CAM, which detects the viewer’s position to optimize the picture and sound according to room environment and viewing distance.