Sony has unveiled the Alpha 9 III, touted as the world’s pioneer in full-frame image sensor cameras with a global shutter system. Now available in the Philippines, this cutting-edge device promises to revolutionize photography for enthusiasts and professionals alike.

The Sony Alpha 9 III is built with a global shutter full-frame stacked 24.6-megapixel CMOS image sensor, a first of its kind. This sensor enables continuous shooting at a rate of up to 120 frames per second (fps), complete with autofocus and auto exposure (AF/AE) tracking, and an astonishing maximum shutter speed of 1/80000 second. 

This, combined with the advanced BIONZ XR image processing engine, ensures unparalleled performance in capturing fast-paced action with absolute precision and clarity.

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Unlike traditional rolling shutter systems, the Alpha 9 III’s global shutter exposes all pixels simultaneously, eliminating distortion and flicker, even when using flash photography. This feature also transforms the photography landscape by rendering cumbersome flash units unnecessary.

The camera’s artificial intelligence (AI) processing unit incorporates Real-time Recognition AF, enabling precise subject recognition across a wide range of scenarios. This seamless integration of high-speed performance and accurate subject recognition empowers photographers to effortlessly capture decisive moments that would otherwise be missed.

Adding to its suite of features is the Pre-Capture function, allowing users to rewind up to one second and capture moments preceding the shutter press. This feature proves invaluable for photojournalists and sports photographers, ensuring that no moment escapes their lens.

The Alpha 9 III is now available in the Philippines with an SRP of P349,599.

By Marlet Salazar

Marlet Salazar is a technology writer focusing on cybersecurity. In 2018, driven by her passion for the tech industry, she founded Back End News through bootstrapped funding. She honed her writing skills at the Philippine Daily Inquirer, rising from proofreader to desk editor through the years.

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