Sony unveils new Alpha 7C and GM2 Series

Sony has recently unveiled its latest innovations in the Alpha 7C and GM2 Series, introducing the Alpha 7C II and Alpha 7CR compact full-frame interchangeable lens cameras, alongside the G Master FE 16-35mm F2.8 GM II lens. 

These offerings are designed to cater to photographers and enthusiasts, offering a blend of mobility, image quality, and versatility.

The Alpha 7C II is the next-generation iteration of the Alpha 7C series, known for its compact form factor and performance. It features a full-frame back-illuminated Exmor R CMOS sensor with approximately 33.0 effective megapixels and the latest BIONZ XR image processing engine. This combination ensures exceptional imaging performance for stills and movies, suitable for various scenarios, including travel and everyday snapshots. Compared to the Alpha 7 IV, it’s up to 22% lighter and has up to 45% less volume, offering ISO sensitivities ranging from 100 to 51200.

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On the other hand, the Alpha 7CR is a compact full-frame interchangeable lens camera with approximately 61.0 effective megapixels, similar to the Alpha 7R V. This high-resolution camera fits into a lightweight and compact body, excelling in various settings, from portraits to wildlife and landscape photography. It offers standard ISO sensitivity ranging from 100 to 32000 and 7.0-step optical 5-axis in-body image stabilization, ensuring sharp shots even at the pixel level.

In-body image stabilization

Both models share key features like Real-time Recognition AF, 5-axis in-body image stabilization, and impressive video capabilities, including 7K and 6K equivalent data compression, high-quality 4K video output, and support for Sony’s renowned S-Cinetone color science. They feature Active Mode in-body image stabilization, AI-based Auto Framing, digital-audio interface support, and other enhancements for top-tier video shooting.

Sony A7CII

The G Master FE 16-35mm F2.8 GM II lens is designed for photographers and videographers seeking high-performance optics. It is the world’s smallest and lightest high-resolution F2.8 wide-angle zoom lens, featuring an extremely precise XA lens for high resolution and Nano AR Coating II to suppress ghosting and flares. This lens offers rapid and precise autofocus through XD linear motors, making it suitable for both stills and movies. It is also lighter than its predecessor, maintains stable shooting during zooming, and is designed to withstand outdoor conditions.

Sony’s new offerings in the Alpha 7C and GM2 Series provide photographers and enthusiasts with compact, high-performance options that excel in image quality, versatility, and ease of use.

Sony A7CR

The pricing for these new products is as follows: 

• Alpha 7CR – P179,999
• Alpha 7C II – P129,999 for the body only, or P145,999 with the kit lens
• FE 16-35mm F2.8 GM II lens – P139,900. 

Sony Philippines is also offering pre-order bundles. Buyers of the Alpha 7CR and Alpha 7C II will receive a Peak Design Cuff with NP-FZ100 Battery Pack valued at P7,690, while those opting for the FE 16-35mm F2.8 GM II will get a Peak Design Slide worth Php 4,990. These bundles are available through authorized dealers nationwide from September 1 to 30, 2023.

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