Society Pass Inc. (SoPa), a data-driven loyalty platform in Southeast Asia has completed its acquisition of Pushkart.ph, an online grocery delivery service in the Philippines. Pushkart.ph is now a wholly owned subsidiary of SoPa jumpstarting its expansion in the Philippines.

Leveraging SoPa’s capital, Pushkart.ph will focus on increasing on-demand grocery shopping services to more consumers and more retailers initially to Metro Manila and later nationwide. Pushkart.ph has a customer base of over 125,000 registered users, over 35,000 social media followers, and more than 20,000 mobile app downloads.

“We are excited to combine the robust technology, retail and operational prowess of a high-performance brand like Pushkart.ph with our brand-building experience,” said Dennis Nguyen, founder and CEO, Society Pass. “SoPa aims to provide viable solutions by providing impetus to the growing e-commerce industry in the country.”

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Society Pass provides technology solutions such as loyalty platforms for consumers in partnership with various merchants. It also offer online ordering and in-store payment solutions.

Society Pass is leveraging technology to provide a more personalized experience for customers in the purchase journey, to help transform the entire retail value chain in SEA. Through the acquisitions and partnerships, the company expects to meet the region’s growing demand for better and more convenient services. The acquisition is in line with SoPa’s core vertical focus and facilitates the proliferation of its growth in the Philippines while increasing consumer opportunities and delivering enhanced value. This move will also help tap the increasing digital penetration in the online grocery shopping space in the Philippines market.

“We are excited to join the larger SoPa ecosystem which will enable us to harness its integrated marketing and technology proposition while also strengthening our collective senior management resources,” said Michael Lim, CEO of Pushkart.ph. “We foresee that this will lead to immediate returns in terms of cost optimization and increased revenue generation. With the capital provided by SoPa, Pushkart.ph will now be empowered to provide enhanced end-to-end solutions to our customers and ensure an amplified market presence.”