MediaDonuts recently announced a strategic partnership with Entravision Communication Corp. (Entravision), a diversified global media, marketing, and technology company, in an effort to strengthen its advertising reach in Southeast Asia SEA.
Entravision’s acquisition of MediaDonuts will enable advertisers in the region to reach a broader target audience by giving them access to more media platforms and advertising formats across search, social, and placement.
MediaDonuts is an online advertising and technology company that helps advertisers achieve their performance and branding goals across digital media channels. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations.
This partnership represents a significant milestone at a time when the pandemic is fueling the rapid acceleration of digital advertising opportunities that are more measurable and effective than any traditional advertising platform.
“We remain committed to helping digital advertisers achieve their goals with the most sophisticated digital media strategies,” said Pieter-Jan de Kroon, CEO of MediaDonuts. “This new partnership with Entravision will enhance the solutions we can provide to our clients in Asia and continue to drive the results that have made MediaDonuts a valuable partner to so many brands and agencies.”
MediaDonuts managing partner Pancharee Sitthisenee suggests that digital advertising opportunities beyond search and social will fuel future growth for the industry.
“Our goal is to help brands use constantly emerging digital media for their diverse business needs,” Sitthisenee said. “Our partnership with Entravision will be very powerful in enabling us to make the most of this new frontier of emerging platforms to accelerate our clients’ growth.”
MediaDonuts began in Europe when De Kroon and his friend and business partner Jim Kramp recognized emerging opportunities in the advertising technology sector. After finding success in Europe, the founders turned their attention to international markets.
For their first step into the Asia-Pacific (APAC) region, De Kroon and his team set up MediaDonuts in India in 2014, where they quickly landed Google as a client with the goal of promoting Chrome. On the back of the initial success in India, MediaDonuts decided in 2015 to set up an office in Singapore with the goal of expanding into Southeast Asia.
In 2016, MediaDonuts set up offices in The Philippines, Thailand, and Vietnam, initially focusing on our performance marketing solutions. Shortly thereafter, Twitter appointed MediaDonuts as a regional sales partner, which led to many others following suit – including major digital brands such as Spotify, TikTok, Tinder and Criteo.
“Our acquisition of MediaDonuts aligns with our goal of becoming one of the world’s leading digital marketing technology service providers,” said Juan Saldívar, chief digital, strategy, and accountability officer, Entravision. “We have already begun collaborating with the MediaDonuts team on exciting and innovative projects, and we continue to expand our global footprint. I am confident that MediaDonuts’ industry expertise in the region will be an important contribution to Entravision’s growth strategy and a global portfolio of digital offerings.”
Although Entravision acquired 100% of MediaDonuts’ Asia-Pacific business, De Kroon said that MediaDonuts will continue to build its brand in SEA, and that the leadership team and employees are on board with a plan to generate even more growth. The MediaDonuts EMEA team led by Kramp will continue to operate independently under a new brand identity: SquareOne.
For De Kroon, the acquisition of MediaDonuts represents an opportunity to continue building upon his vision to create Asia’s best digital ad tech company. He believes that the acquisition will also provide his team with new opportunities for growth and leadership and that Entravision’s scale and professionalism will bring a host of positive contributions to MediaDonuts clients and employees.
Categories: Business Features