Sun Life Asia Service Center Philippines (ASCP), a company that provides business processing, IT, and knowledge service to Sun Life’s global businesses, is now using the Metaverse in its talent recruitment.

Sun Life ASCP’s campus hiring in Metaverse is in line with the company’s overall recruitment efforts with the goal to equip university students in their career journey right from their graduation, to internship and employment. 

“The launch of campus hiring in Metaverse and Sinag Chatbot at ASCP is in line with our digital-first approach and will help improve the company’s overall recruitment effort as we establish a more efficient and effective hiring process,” said Chandan Barve, VP and chief administrative officer, Sun Life ASC. “As a result, candidates can enjoy a positive and seamless experience all throughout the hiring journey.”

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The company envisions a more streamlined and efficient hiring operation, identifying the right talents for each available role, and ultimately providing a positive candidate experience throughout the hiring process. 

Leveraging 3D technology

The Metaverse will mirror the actual facilities of the Sun Life ASCP office through 3D technology, allowing candidates to create their own avatars and easily roam around, engage and interact with Sun Life ASCP’s HR recruiters and hiring managers, just like how it was in real life. 

Apart from the launching of Metaverse, Sun Life ASCP will also roll out its very own Sinag Chatbot, which will be the candidate’s companion guiding them in their queries, concerns, and other application requirements when they engage with it on ASCP’s Facebook page. The utilization of this automated tool will enable faster turn-around time in processing applications while saving resources and expenses for both the candidate and the company. 

With the launch of these new digital innovations, Sun Life ASCP is eyeing to target a total of 300 potential candidates, contributing a total of 10-20% of new hires for the company. Through this, it expects to generate a minimum of P100,000 savings per hire. 

“Sun Life ASCP has been constantly innovating and leveraging new technologies to enhance its operations, improve customer experiences and overall deliver best-in-class services,” shared 

Some of the past innovations implemented by Sun Life ASCP were the gamification of its performance management where it leveraged on game-like elements such as scoring, rewards, and competitions and the hosting of virtual job fairs and webinars for job seekers to easily apply and follow up their applications in the comforts of their home.