Enterprise tech news and intelligence in the Philippines
Analytics company Adjust reported that consumers in the Asia-Pacific (APAC) region are spending more time using finance apps, with sessions increasing by 35% in the first half of 2025. The…
Shopping apps in Asia-Pacific (APAC) are seeing stronger growth compared to other regions as brands shift strategies to focus on more engaged users instead of chasing larger install numbers, according…
Mobile app usage in the Philippines is growing, especially in finance and shopping categories, according to the latest Adjust Mobile App Trends Report. Finance app installs in the region rose…
Based on analytics company Adjust’s 2025 Gaming App Insights report, in 2024, mobile game installs in Asia Pacific (APAC) grew by 4% year-over-year, even as sessions dipped by 3%. The…
The report highlights how AI is transforming marketing and user engagement. AI-driven automation is improving mobile apps by enhancing personalization and campaign performance.
Adjust, a measurement and analytics company, has outlined key trends set to shape mobile marketing in 2025. These include advancements in artificial intelligence (AI) and machine learning (ML), the rise…
A new study by Adjust and Sensor Tower highlights Southeast Asia (SEA) as a global leader in the adoption of Chinese apps. According to the report, Indonesia tops the charts…
The latest report from measurement and analytics company Adjust reveals a significant increase in global shopping app adoption, with downloads and usage soaring to 61% in the first half of…
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