Shopping app installs surge across Southeast Asia
E-commerce app installs in the Philippines increased 16% year over year in the first half of 2026, while shopping platforms became less dependent on paid advertising to attract users, according…
Adjust urges lenders to track loan approvals, not just app installs
Filipinos are turning to smaller, more frequent loans to cover everyday expenses and short-term financial needs, changing how digital lenders need to measure growth. Data from LenderLink’s Filipino Borrower Report…
Adjust report shows finance app sessions in APAC up 35% in 2025
Analytics company Adjust reported that consumers in the Asia-Pacific (APAC) region are spending more time using finance apps, with sessions increasing by 35% in the first half of 2025. The…
Shopping apps drive growth in APAC as AI reshapes user acquisition
Shopping apps in Asia-Pacific (APAC) are seeing stronger growth compared to other regions as brands shift strategies to focus on more engaged users instead of chasing larger install numbers, according…
Adjust: Finance, shopping apps see strong growth in PH
Mobile app usage in the Philippines is growing, especially in finance and shopping categories, according to the latest Adjust Mobile App Trends Report. Finance app installs in the region rose…
Adjust: APAC drives mobile gaming growth as global trends shift
Based on analytics company Adjust’s 2025 Gaming App Insights report, in 2024, mobile game installs in Asia Pacific (APAC) grew by 4% year-over-year, even as sessions dipped by 3%. The…
AI and privacy-first tech shape e-commerce, app trends in Asia Pacific
The report highlights how AI is transforming marketing and user engagement. AI-driven automation is improving mobile apps by enhancing personalization and campaign performance.
Adjust highlights AI and ML as drivers of mobile industry shift in 2025
Adjust, a measurement and analytics company, has outlined key trends set to shape mobile marketing in 2025. These include advancements in artificial intelligence (AI) and machine learning (ML), the rise…
Adjust: SEA countries drive Chinese app adoption globally
A new study by Adjust and Sensor Tower highlights Southeast Asia (SEA) as a global leader in the adoption of Chinese apps. According to the report, Indonesia tops the charts…
Adjust reports 61% growth in shopping app adoption in 2024
The latest report from measurement and analytics company Adjust reveals a significant increase in global shopping app adoption, with downloads and usage soaring to 61% in the first half of…