YouTube eats into PH TV audience with 60% extra reach
Traditional television in the Philippines is steadily losing audience share as YouTube expands its reach beyond what linear TV can deliver, according to a 2025 Kantar study. The data shows…
YouTube Works Awards SEA 2025 opens for campaign entries
Google has opened submissions for the YouTube Works Awards Southeast Asia (SEA) 2025, held in partnership with marketing research firm Kantar. The awards recognize brands and agencies that create effective…
Collaborative VoC platform helps brand get real-time customer insights
Kantar, a data, insights, and consulting company, has launched its partnership in Asia with software firm Medallia for a collaborative customer experience (CX) research program for telecommunications company Globe Telecom.…
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