IBM study: Shoppers turn to AI for advice before buying
Almost half of consumers now use artificial intelligence (AI) to guide their buying decisions, according to a new global study by the IBM Institute for Business Value in collaboration with…
Hybrid shoppers are on the rise — IBM study
Consumer purchasing habits have shifted significantly during the pandemic adopting to using multiple platforms when shopping. The second global study of IBM Institute for Business Value (IBV) in partnership with…
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