The Bistro Group is strengthening its digital strategy with the launch of the Bistro Delivers app, giving customers a direct way to order from more than 20 restaurant brands while integrating its loyalty program into a single mobile platform.
Available on iOS and Android starting Aug. 1, the app enables customers to order directly from The Bistro Group without additional delivery fees. The company said the platform also offers app-exclusive promotions, allowing it to build a closer relationship with customers instead of relying solely on third-party food delivery services.
The app brings together popular restaurant brands under one platform, including TGIFridays, Italianni’s, Texas Roadhouse, Denny’s, Modern Shang, Siklab, El Pollo Loco, and Watami, among others. Customers can choose from individual meals, family platters, sharing bundles, and promotional meal combinations.
The rollout also includes the digital integration of The Bistro Group’s BFF loyalty program. Existing BFF members can access exclusive rewards and offers directly through the app, removing the need for separate loyalty transactions while encouraging repeat purchases through a digital experience.
The launch shows a growing trend among restaurant operators to invest in proprietary mobile applications that provide greater control over customer engagement, loyalty programs, and first-party ordering data while reducing dependence on third-party delivery marketplaces.
To encourage adoption, The Bistro Group is offering first-time users a ₱500 discount on orders worth at least ₱1,500 using the promo code ITSAPPTOYOU. The company said additional app-exclusive promotions will be introduced over time.
The Bistro Delivers app is available as a free download on the Apple App Store and Google Play Store and supports major mobile devices.
By consolidating ordering, promotions, and customer rewards into a single platform, The Bistro Group aims to make digital ordering more seamless while expanding its direct-to-consumer channel.