The Loop X has opened its first flagship store at SM North EDSA The Annex, bringing smartphones, laptops, wearables, and accessories together with spaces where shoppers can test devices before buying.
Located on the third floor, the store combines Apple and Android products with gaming and lifestyle devices. Its layout gives customers more ways to compare products and try equipment, extending the shopping experience beyond browsing display shelves.
Dedicated experience zones include a VR Room, a racing simulator, and an audio wall for testing sound equipment. Customers can explore how products work and sound before deciding which devices fit their needs.
The store showcases the complete Apple lineup alongside devices and accessories from Samsung, realme, Xiaomi, Tecno, Huawei, Honor, Nubia, Vivo, Oppo, and Nintendo. It also carries lifestyle brands Oura, Plaid, Amazfit, and Rokid.
The range brings different device categories and brands into one location for shoppers looking to upgrade a phone, replace a laptop, or buy accessories. The store also offers personalized service to help customers explore their options.
An accessories wall carries mobile add-ons and other products for customizing devices. His and Hers concept displays show suggested product pairings, giving shoppers examples of items they can use together.
The Loop X also introduces The Loop Bar, an in-store matcha bar where customers can sit and have a drink while considering a purchase.
The flagship combines product sales, hands-on demonstrations, and refreshments in one retail space. Its “Xperience, Xplore, and Xcape” concept centers on letting visitors interact with technology as part of their shopping trip.