TikTok Shop, an e-commerce feature on the short-form video platform Tiktok, and GCash for Business have launched the DigiCities Program to aid micro, small, and medium enterprises (MSMEs) navigate the digital economy.
DigiCities Program equips entrepreneurs with tools to manage digital payments and hopefully succeed in social commerce. The program spans 27 cities, including Bacolod, Cebu, and Davao, providing workshops, live-selling events, and brand showcases to educate MSMEs.
“TikTok Shop has quickly become a powerful platform for local brands and small businesses to connect with consumers in innovative and exciting ways,” said Franco Aligaen, marketing lead for TikTok Shop Philippines. “Through the DigiCities Program, we are helping MSMEs adapt to digital trends and giving them the tools they need to thrive in the changing economic landscape.”
GCash for Business offers secure payment solutions, including EasyBiz Bundles such as SoundPay and Tap to Pay, making operations seamless for MSMEs.
“At GCash for Business, our mission is to simplify payments for business owners, and with the DigiCities Program, we’re transforming key cities around the Philippines with the widespread adoption of digital payments,” said Kate Cruz, associate vice president for B2B Growth Marketing at GCash for Business. “By establishing digitally inclusive cities, we’re empowering thousands of MSMEs and fostering economic growth and efficiency.”