Beauty brand L’Oréal Philippines reported strong results during TikTok Shop’s Jet Set Glow Super Brand Festival, citing the platform’s ACE 2.0 (Assortment, Content, Empowerment) framework and full-funnel ecosystem as key drivers. The company said the campaign helped turn content and community engagement into business results.
By using ACE 2.0, L’Oréal recorded a 75% increase in gross merchandise value (GMV) compared with regular sales. The system provided deeper insights and improved targeting, which supported the campaign’s performance.
“Timing our use of TikTok Shop’s ACE 2.0 system with our participation in the Super Brand Festival set a new benchmark for us,” said Denise Peralta, director for E-commerce at L’Oréal Philippines. “The visibility we garnered was truly end-to-end. It bridged our offline footprint with a powerful online push through TikTok Shop, and reinforced our belief in full-funnel strategies and in TikTok Shop as a key growth engine.”
The campaign generated more than 140 million impressions through 894 videos under the hashtag #JetSetGlowWithTikTokShop. It also included over 100 livestreams and creator-led content, with support from multi-channel networks, TikTok Shop Partners, and celebrities.
The Super Brand Festival featured over 96 creators and more than 10 brands. L’Oréal said the initiative went beyond visibility, aiming to build trust among beauty shoppers through educational and aspirational content.
“TikTok Shop’s ACE 2.0 comes alive during campaigns like Jet Set Glow,” said Franco Aligaen, lead of marketing at TikTok Shop Philippines. “It empowers brands to execute full-funnel strategies, fostering authentic engagement while driving conversions. L’Oréal’s results reflect the platform’s potential when creativity and data work in tandem.”