Toki, a social commerce platform exclusively dedicated to collectibles, has officially launched in the Philippines. With a goal to provide a secure and streamlined experience, Toki aims to cater to the growing collectibles market.
Research conducted by Toki and GMO Research estimates the Philippine collectibles market at $5 billion. Despite its size, buyers and sellers grapple with an insecure and convoluted trading landscape, lacking a dedicated marketplace for seamless transactions. Collectors currently navigate a fragmented buying process, from discovery to purchase.
“We, at the Toki team, are all passionate collectors ourselves,” said Zoe Ocampo, founder, Toki. “The journey of searching for and buying collectibles hasn’t been optimal. Usually, we start on social networks or messaging apps, sifting through multiple sellers without certainty about their credibility and product authenticity. It’s consistently tedious and fraught with unnecessary friction.”
Toki’s initial launch focuses on four popular collectible categories: Sneakers, LEGO, NBA Cards, and Funko Pop!
Toki’s founders, Zoe Ocampo, Jules Jurado, Prabh Singh, and Frederic Levy, not only share a passion for collecting but also bring extensive technology and venture-building experience from their tenure at GCash.
Amid the surging demand for collectibles in Southeast Asia, Toki has emerged to meet this trend at the opportune moment.
“We see an opportunity to create a connected collectible ecosystem,” said Frederic Levy, co-founder and CEO of Toki. “Engaging extensively with collector communities, we envision Toki expanding to encompass more categories. The marketplace is just the beginning; we’re working on initiatives to fuel the passion of collector communities, initially in the Philippines and potentially across new markets in the region.”