Global digital business services company TP in the Philippines is opening a new Pasay City operations hub as clients look for workers who can combine artificial intelligence (AI) tools with human judgment to handle more complex customer and business services.
The facility at Four E-Com Center in the SM Mall of Asia complex is TP’s 29th Philippine site and is expected to create more than 1,000 jobs. It will support global clients expanding their operations in the country.
“Our expansion in Pasay reflects our global clients’ continued confidence in the Philippines and in Filipino talent’s ability to thrive with technology,” said Rahul Jolly, CEO of TP in the Philippines. “AI is reshaping work while expanding what people can achieve. For TP, the opportunity is to combine AI with our people’s expertise and emotional intelligence, empowering them to take on more complex work.”
As technology takes over routine activities, workers are expected to focus more on difficult customer situations, problem-solving, building relationships, and checking work supported by AI.
The expansion comes as the Philippine information technology and business process management (IT-BPM) industry continues to grow alongside the adoption of generative AI, which can produce text and other content.
According to the Information Technology and Business Process Association of the Philippines (IBPAP), the industry generated approximately $40.3 billion in revenue and employed 1.89 million people in 2025. The Philippines’ share of global IT-BPM services headcount grew from 15% in 2022 to 17% in 2025.
Analysis from HSBC Global Investment Research found that a widely feared AI-driven collapse of Philippine outsourcing has so far not materialized. Business-services exports and employment have continued to expand, while AI could improve worker productivity, quality checks, and services delivered remotely.
Industry analysis cited in TP’s announcement indicates that AI is changing tasks before removing entire service categories. Work involving judgment, specialized knowledge, unusual cases, and oversight of AI remains an area for employees.
“The IT-BPM sector remains one of the strongest pillars of our economy, as we now have over 1,000 registered IT-BPM enterprises under PEZA,” said PEZA Director General Theo Panga.
The new hub is TP’s second Pasay site, alongside its MAAX Building operations, which host more than 5,000 TP customer experts. TP has operated in the Philippines for 30 years and employs approximately 60,000 people across Metro Manila and regional IT hubs, including Cebu, Davao, Clark, Baguio, and Bacolod.