TransUnion has appointed Devon Sin as chief product officer for Asia Pacific. He will lead the company’s product, data, and analytics strategy across the region. Sin is based in Hong Kong.

TransUnion is a global information and insights company and was the first private credit reference agency in the Philippines.

Sin has 20 years of experience in banking, including work with both traditional and digital banks. He joins TransUnion from ZA Bank, Hong Kong’s first digital bank, where he was a founding member and served as general manager of business banking and lending. He has also held leadership roles at Standard Chartered Bank and DBS Bank.

“Asia Pacific is seeing changes, like the post-Credit Data Smart period in Hong Kong and strong growth in the Philippines,” said Marie Claire Lim Moore, Asia-Pacific regional president and Hong Kong CEO of TransUnion. “Devon’s experience as a customer and partner gives him a clear understanding of how we can improve our products to meet new market needs. His leadership will help us grow and serve consumers better.”

Lim Moore added that Sin’s background in digital transformation fits well with TransUnion’s goal of expanding access to financial services through data and insights.

Sin said he is looking forward to the new role.

“It’s an honor to join a company that focuses on innovation, data integrity, and helping people make smarter decisions,” he said. “There is growing demand for reliable credit and fraud solutions. I’m excited to help bring more value to consumers and businesses as the region becomes more digital.”

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