Union Bank of the Philippines AIMedia Release

UnionBank partners with Connected Women to empower Filipino women through AI

Union Bank of the Philippines (UnionBank) recently partnered with Connected Women, a social impact startup that helps Filipino women find online careers, to develop artificial intelligence (AI) solutions contextualized for the Philippine audience.

Connected Women helps Filipinas reach their goals by extending access to training and job opportunities through entrepreneurship, freelancing, and remote work. Now with 75,000 members in its community, it aims to increase household incomes and ultimately create livelihood opportunities for women in both urban and rural areas.

With this, UnionBank’s Data Science and Artificial Intelligence (DSAI) Group has tapped Connected Women for the development of contextualized AI Solutions. Through the data provided by the Connected Women’s community, UnionBank will develop AI solutions that are best tuned to the needs and requirements of the local market. By doing so, UnionBank hopes to develop relevant solutions that will connect with the communities it serves.

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“This project aims to deliver innovations in technology while empowering Filipino women through work opportunities,” said Dr. Adrienne Heinrich, head of AI Center of Excellence, UnionBank.

According to UnionBank, the partnership with Connected Women is a step toward getting insights from the Filipino workforce to make the technology more relevant to the market.

“This partnership is a win-win for everyone involved, allowing us to support the development of financial inclusion solutions for Filipinos while creating work-from-home career opportunities for women in our community. We are delighted to partner with UnionBank to provide socially responsible AI & digital task outsourcing for their AI initiatives,” said Gina Romero, CEO, Connected Women.