Visa, a digital payments processor, launched its first transit project in the Philippines, collaborating with Good Transport Solutions Inc. (GTSI) and GHL to introduce contactless payments on modern jeepneys in Cebu and Mandaue City.
The move, which allows Visa cardholders to pay fares digitally, was officially unveiled at the Cebu IT Park Transport Terminal.
“This initiative aims to enhance the travel experience for daily commuters and tourists in Mandaue City by offering a wider array of payment options,” said Jeff Navarro, country manager for Visa Philippines. “The future of transit, both globally and within the Philippines, is poised to create inclusivity through open-loop, contactless payment systems in public transit, and will be centered around providing commuters with seamless, convenient, and secure payment options.”
This pilot project features 120 modern jeepneys in Cebu and 20 in Mandaue, equipped with onboard terminals that accept Visa payments. The move is expected to enhance the commuting experience by offering more convenient payment options for both daily passengers and tourists.
“This collaboration not only revolutionizes fare collection with enhanced efficiency and security but also redefines the commuter experience,” said Brezhnev Tero, CEO, Good Transport Solutions Inc. (GTSI).
As Cebu and Mandaue City see a rise in tourism, the availability of digital payment methods is expected to benefit visitors who increasingly prefer contactless transactions. Visa’s Global Travel Intentions Study shows that 97% of Asia Pacific travelers plan to use card payments, highlighting the growing trend of digital payments in transit systems.
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