Wattpad, the global entertainment company and webnovel platform launched a series of podcasts created by popular Wattpad authors exclusively on Spotify. Some of the biggest names in webnovels in Indonesia and the Philippines will bring their stories to life through a range of podcasts, with 20 titles available to listeners on the world’s most popular audio streaming platform.
“Southeast Asia is home to many of the most successful and influential authors on Wattpad,” said Kelly O’Mara, director of Account Management, Wattpad Brand Partnerships. “As Wattpad’s first major podcast deal in Asia, our partnership with Spotify will fuel our fans’ love for the literary world through audio. Wattpad’s authors have built enormous global fandoms for their work, writing stories that will continue to inspire a generation of readers.”
Indonesian and Filipino authors including Pit Sandi whose hit story My Ice Girl has over 22 million reads on Wattpad, Ma. Cristina Lata, author of the 321 million-read sensation, The Four Bad Boys and Me and Ariesa Jane Domingo of For Hire: A Damn Good Kisser (42.1 million reads) will launch shows ranging from intimate explorations of an author’s creative journey to personal musings on everyday life from the lens of an author. Fans can also look forward to behind-the-scenes commentary on their favorite web novels from Ventre Canard, author of Caught in His Arms (56.2 million reads); and April Avery, whose Titan Academy of Special Abilities has over 55 million reads on Wattpad, among others.
“Indonesia and the Philippines are brimming with creativity and brilliant storytellers. This is why we’re thrilled to work with Wattpad to bring their authors to Spotify where they’ll have a chance to take listeners deeper into their craft, inspiration and lives. By adding podcasts to their Wattpad webnovels, it will allow the authors to engage with their fans in a unique way and reach new fans and listeners.” says Carl Zuzarte, head of Studios for Southeast Asia, Spotify.
The podcasts premiered in the Philippines on Sept. 17. It will start airing in Indonesia on Sept. 30. Each podcast will have 24 episodes and stream weekly on their respective Spotify Podcast pages.
Some shows include:
Dy-dengar by author Dyah Ayu Arumsari Abdullah : The popular Indonesian author will share details of her life as a GenZ, giving her fans a more intimate look at her hopes and dreams for the future. Her podcast will also touch on relationships, as well as her anxieties and fears in life and everything in between.
Love and Wander with Tina by author Ma. Cristina Lata: The Filipino author will discuss love and other topics that make the mind wander, sharing letters from fans on the topic. Each podcast episode will tackle sub categories of love from balancing relationships and career, past romance, to love languages.