XTREME Appliances, a one-stop-shop appliance brand, has tapped celebrity Heart Evangelista as brand ambassador.
Evangelista starred in several movies and TV series. She has attended international fashion weeks, graced international and local magazines, won awards, and is an animal welfare advocate. This year, she is ready to be the ambassador of XTREME Appliances joining Sen. Manny Pacquiao and Manila Mayor Isko Moreno.
“Quality and affordability make XTREME Appliances the perfect choice for every Filipino. At the end of the day, you need quality and you also want to make sure that it doesn’t cost you an arm and a leg,” Evangelista said. “Aside from wanting to live a really good lifestyle, we also want to be smart about our money. We deserve quality and I am glad that there are companies that give us quality products — that is so important, you know, we are all hardworking, we all have to pay our bills. I am just so for being smart about your purchases and really making sure that everything is quality.”
Since 2016, XTREME Appliances has grown into a household brand that caters to the ever-changing demands of the Filipino market. This year, XTREME Appliances is ready to elevate its brand by introducing a new ambassadress who truly embodies a modern Filipino lifestyle.
“Heart Evangelista-Escudero is an icon and we believe in her star quality and impact on Filipinos. As we continue to grow as a brand, we want to solidify our name to be a brand fit for a modern Filipino lifestyle. Times are changing and things are constantly evolving and we are glad to have Heart as the brand’s newest face. We are just so excited to continue our mission in bringing comfort, convenience, and efficiency to every Filipino household with our new brand ambassadress,” says Stephen Cheng, VP for Marketing, XTREME Appliances.
XTREME Appliances’ first-ever TVC featuring Evangelista is set to be released in the last quarter of 2021, showcasing the modern Filipino lifestyle through innovation, quality, and affordability. With the introduction of their new brand ambassadress, XTREME Appliances is ready to take their game to the next level by introducing new products, nationwide campaigns and concept stores opening, and stronger marketing efforts.
Categories: Media Release