Gaming creators surged in popularity in the past few years with YouTube seeing more than 40 million active gaming channels and over 100 billion hours of gaming content watched on the streaming platform globally in 2020.
Committed to growing the gaming segment and creators, YouTube is launching its first-ever Philippines Creator Day: Gaming program which will kick off with a live stream event on July 2, 2021, 2 p.m., live via the YouTube Space channel.
The session will cover topics about gaming and live streaming opportunities, strategies, and best practices, delivered by industry experts like Bent Pixels Asia and Collab Asia, as well as a Q&A with gaming creators Gloco from the Philippines and Muselk from Australia.
Bent Pixels Asia is a subsidiary of Hepmil Media Group that empowers creators, digital talent agencies, and esports organizations to efficiently operate and scale their earnings on YouTube in Asia. Collab Asia is a leading influencer network in APAC, working with over 2,000 content creators across eight offices.
“The gaming segment in the Philippines has shown tremendous growth in the past year with watch time of strategy game videos more than tripling in June 2020 compared to the previous year. This shows that YouTube has become a go-to platform for gaming content and we’re eager to help keep it growing,” said Siddharth Srinivasan, head of YouTube Content Partnerships for Singapore, Malaysia, and the Philippines. “Through the Philippines Creator Day: Gaming event, we seek to educate and inspire the gaming community at scale, foster new connections, and inspire the local Philippine gaming community.”
Following the launch are training programs led by Bent Pixels Asia and Collab Asia with topics including building a community and a brand, and an expanded version of live streaming best practices.