YouTube unveils generative AI products for creators and artists

Video streaming platform YouTube has introduced a suite of (artificial intelligence) AI-powered features designed to assist both emerging and established creators and artists in producing, editing, and sharing content. 

These AI-powered tools will help unlock powerful new forms of creative expression, take the friction out of the creative process, and allow YouTube creators to reach more viewers.

“Making it easier for creators anywhere to create content they love is core to YouTube’s commitment to putting creative power into the hands of billions of people,” said Neal Mohan, CEO, YouTube. “Today is the start of a new era of creativity. We can’t wait to see what our incredible community of creators and artists make on YouTube.” 

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Later this year, YouTube will introduce Dream Screen, a new experimental feature that allows creators to add AI-generated video or image backgrounds to their Shorts, which now has over 70 billion daily views, simply by typing an idea into a prompt. 

To help anyone create and share videos right on YouTube, the platform has launched a new mobile app called YouTube Create, which was designed to empower creators to get started with a suite of production tools to edit their Shorts, longer videos, or both. The app offers video editing tools including precision editing and trimming, automatic captioning, voiceover capabilities, and access to a library of filters, effects, transitions, and royalty-free music with beat-matching technology so that creators can produce their next YouTube video without relying on complex editing software.

YouTube has consulted with more than 3,000 creators in the process of building YouTube Create. Currently in beta on Android in select markets including the United States, Germany, France, United Kingdom, Indonesia, India, Korea, and Singapore, YouTube Create is free of charge.

AI tools

YouTube is bringing Aloud, an AI-powered dubbing tool, into YouTube so creators easily reach audiences well beyond their primary language. 

Next year, assistive search in Creator Music will make it easier for creators to find a soundtrack for their videos. Creators can simply type in a search query and AI will suggest the right music at the right place. 

YouTube Studio will tap generative AI to spark video ideas and draft outlines to help creators brainstorm. These insights are personalized for each channel and based on what audiences are already watching and interested in.

YouTube has been testing early versions of AI-powered tools in YouTube Studio with creators, and more than 70% of those surveyed said it’s helped them develop and test ideas for videos.