Zoho’s CRM for small businesses Bigin rolls out new features

After only one year since it was introduced, Bigin, Zoho’s pipeline-centric customer relationship management (CRM) for small businesses, has surpassed 7,500 customers and is also in the process of rolling out new features. Among the enhancements Bigin will roll out in later this year include advanced workflow automation, support for multiple global currencies, and simple process automation tailored for small businesses.

Zoho is a global software company that provides various productivity and collaboration tools and over 50 applications in nearly every major business category, including sales, marketing, customer support, accounting and back office operations.

Bigin has reported a 40% average increase in total revenue every quarter with a total customer base of above 7,500. It also reported an average of 32% increase in monthly new customer acquisitions since May of 2020. The subscription rate is $7 for one user a month.

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“With the most affordable pricing in the industry, a promised setup time under 30 minutes, and an extremely low learning curve, our aim was to make it as easy as possible for companies to get started with a CRM,” said Mani Vembu, COO of Zoho. “Mobility is a crucial aspect which is often an afterthought for most SaaS vendors. I am happy to say that we have adopted a mobile-first approach with Bigin. Thousands of customers have taken advantage of our unique, industry-first unified pipeline view.”

Customizable pipeline

Customers of Bigin will experience improved usability as its customizable pipeline view will allow customers to rearrange their pipeline stages and rename default modules based on their unique needs. While Preview search results instantly and take quick actions such as field updates, sending an email, and adding a new note without having to visit the records individually.

Bigin will also make it easier for businesses to connect with any third-party app of their choice and new native integrations with Mailchimp, Zoho Books, and Zoho Invoice.

Bigin’s in-built telephony gets added contact center features such as call recording, call transfer, and automatically queueing incoming calls in waiting. It also allows more than 85 third-party telephony providers to integrate with the CRM.

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