Zoho Corp., a web-based business tools provider, introduced its new Business Intelligence (BI) Platform, an (artificial intelligence) AI-driven data analytics solution empowering businesses with “precise” and actionable insights through self-service data preparation and augmented analytics.

Combining the newly launched Zoho DataPrep with an enhanced version of Zoho Analytics, Zoho’s end-to-end self-service BI Platform enables organizations to cleanse, unify, and analyze cross-departmental data, obtain an encyclopedic view of the company, and ultimately move toward a more competitive business strategy based on real-time insights.

Zoho’s BI Platform brings together pre-built, visual dashboards, comprehensive data integrations, data preparation, augmented and embedded BI, security and privacy capabilities, flexible deployment models (cloud or on-premise), and scalability.

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New application Zoho DataPrep is an AI and machine learning-driven self-service data preparation tool. The addition of Zoho DataPrep to the BI Platform allows business users to easily create and manage data pipelines that enable them to integrate, model, cleanse, transform, enrich, and catalog data before making it ready for analysis.

Enterprise portal builder

Zoho’s BI Platform now offers an integrated enterprise portal builder (Zoho Sites) and presentation software (Zoho Show). Embedding live reports and dashboards into a website or presentation allows administrators to wrap additional context around data and foster more immersive discussion on business matters.

Ask Zia, Zoho’s conversational AI enables business users — with or without technical know-how — to surface data through natural language querying. The all-new Zia Insights provides textual narration of key insights from reports and dashboards, which significantly reduces the time and effort required to explore data and glean insights. Zia Insights also includes what-if capability, enabling scenario analysis for effective decision-making.

Through Zoho Marketplace, an apps marketplace, Zoho is enabling partners to develop and publish analytical apps and integrations to complement Zoho Analytics users, thereby strengthening the BI and Analytics platform. Another dimension is the launch of deep native analytical apps, with domain-specific advanced analytics, in third-party marketplaces such as Shopify, ServiceNow, and Atlassian.

The new Zoho BI Platform is built for scale and is extensible to more than 250 data sources, including Zendesk, HubSpot, Microsoft, Mailchimp, Stripe, and Google, allowing businesses to integrate and analyze data sourced from diverse third-party systems. Blending with outside data sources has always been one of the key strengths of Zoho Analytics, and a value demonstrated by the fact that 60% of existing users have chosen it as their BI tool while solely running on non-Zoho applications and data sources.