Acer led the Philippine personal computer market in the first quarter of 2025, according to data from research firm GfK. The technology company captured a 35.7% share of the total PC market, 34.2% of the consumer notebook segment, and 40.6% of the gaming laptop segment.
Acer attributed the results to its marketing strategy, which includes partnerships with brand ambassadors such as Filipino pop group SB19. The company said the collaboration has helped strengthen its local presence and connect with younger customers.
“Our partnership with SB19 works because we share the same values and energy. Also, the group’s strong social media presence and its ability to create engaging content have allowed us to reach and connect with our customers,” said Sue Ong-Lim, managing director at Acer Philippines.
In April, Acer maintained momentum, with its notebook segment reaching a 36% market share.
Acer and SB19 have worked together since 2021, starting with Acer Day and campaigns for Acer and Acerpure products. Recently, Acer co-presented SB19’s “Simula at Wakas” world tour stop in Taiwan. During the trip, SB19 visited Acer’s Taipei headquarters as “one-day employees,” experiencing the company’s products and innovations.
As the partnership marks its fifth year, Acer and SB19 expressed optimism about continuing their collaboration.
Acer chair and CEO Jason Chen and Pan-Asia Pacific president Andrew Hou welcomed the group and gave each member a Predator Helios 18 gaming laptop. SB19 also visited Acer’s product experience center, tested gaming laptops and wearable technology, and joined a design workshop on laptops and compact appliances.
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