More and more companies are pivoting to digital or online platforms to ensure business continuity. Direct selling goods company Amway Philippines will be launching its own e-commerce platform, Amway Exclusive Shopper (AES), in October, for easy access to its products.

However, unlike many e-commerce platforms, each order will be fulfilled through an assigned Amway Business Owners (ABOs) so customers can still benefit from personalized service whether or not they opt to directly engage with the ABO.

“We at Amway Philippines were fortunate because we made early investments in technology, so even with our physical shops closed during the lockdown, our direct sellers or ABO are still able to order products via our website and continue servicing their customers,” said Leni Olmedo, country manager, Amway Philippines. “We also expanded our payment options and improved our logistics to adapt to quarantine challenges. We are stepping it up and taking it further by making our website available to all — even non-ABOs.”

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Olmedo believes that this innovation will prove to be relevant and that consumers and ABOs alike will benefit from it, now and way beyond the crisis.

“We’ve always been dedicated to providing products that will enable Filipinos to live healthier and better lives, and this new program will help us deliver that promise by making our products more accessible to all,” she said.

The company houses brands such as Nutrilite plant-based supplements and Pursue home care products which are in high demand amid the pandemic as they are considered essentials.

“Technology has been improving product access and bringing convenience to businesses even before COVID-19, and this is why we invested in AES,” Olmedo said. “The pandemic just found a way to accelerate the call for innovation and is proving that digital transformation is truly relevant, so we believe that many businesses, including us, will continue to look into these changes well into the future.”