Zoho introduces new omnichannel platform for ecommerce industry

Zoho announced recently the availability of its new and comprehensive commerce platform called Commerce Plus. Built on top of Zoho One, the operating system for business, Commerce Plus is a fully integrated, end-to-end platform for the commerce vertical. From sales to fulfillment to customer loyalty, Commerce Plus leverages Zoho’s customer experience, finance, analytics, and intelligence software to provide businesses an interconnected, first-of-its-kind commerce experience platform.

“Businesses today are forced to navigate the technology jungle to figure out the right applications needed to run their operations — this is no different, and can be even more challenging, in commerce,” said Gibu Mathew, VP and GM, Asia Pacific, Zoho Corp. “With Commerce Plus, we offer one platform to run an entire commerce business, allowing businesses to focus on what is important for success. Built on Zoho One, Commerce Plus is the operating system for commerce.”

Zoho is the operating system for business — a single online platform capable of running an entire business. With apps in nearly every major business category, including sales, marketing, customer support, accounting and back office operations, and an array of productivity and collaboration tools, Zoho is one of the world’s most prolific software companies.

For businesses looking to set up an online store, Commerce Plus offers quick and easy ways to construct an online presence. By offering built-in templates, the platform allows users to quickly digitize their commerce business with minimal effort. Commerce Plus allows users to sell across channels. Businesses can sell online through their own e-commerce store, third-party marketplaces, brick-and-mortar storefronts, or other channels. The Commerce Plus platform helps businesses maintain a single inventory of items sold across multiple channels. Whether a business sells through its online store or third-party marketplaces like Amazon, eBay, or Etsy, Commerce Plus offers a unified inventory system.

Back-End operations

With Commerce Plus, the customer experience doesn’t end when an order has been placed. Order management, fulfillment tools, shipping, labels, notifications, inventory management, warehouse management, and more are included out-of-the-box with the Commerce Plus platform. Commerce Plus is integrated with more than 40 global shipping providers, enabling businesses to create shipping labels directly from the software. Items can be shipped from either a single location or multiple warehouses, making the process seamless. All sales orders, purchases, expenses, and other transactions, including deposits to business bank accounts, are integrated with Zoho’s accounting system. This is a first-of-its-kind, comprehensive integration between an accounting system and a commerce system.

Zoho Analytics offers several pre-built dashboards and reports for Commerce Plus. These built-in reports and dashboards span e-commerce, operations, and more, offering numerous insights out of the box. Several reports in Commerce Plus offer visibility into visitor behavior on any e-commerce store, including heat maps, scroll maps, and more. Reports also provide insights into conversions for every product sold on the e-commerce store. For example, conversion percentages for adding an item to a cart to a successful checkout is tracked for every product, region, and more, offering insights into conversions based on various parameters. Data from any third-party system can be imported into Zoho Analytics and analyzed alongside data from Commerce Plus, providing blended insights.

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