SM Mall of Asia inks partnership with mobile payment platform Alipay

Consumers with Alipay can now use the mobile payment app at SM Mall of Asia after the two inked a long-term partnership that will set up acceptance points across all stores in the mall.

Through the partnership, SM Mall of Asia intends to attract more tourists and enhance their shopping experience. To date, close to half of the stores have installed Alipay acceptance points. SM Mall of Asia plans to complete the mall-wide installation over the next three to six months.

To kick-off the partnership, Alipay and SM Mall of Asia has an ongoing promotion wherein Alipay users will receive RMB 30 (P200) discount for every RMB 600 (P4,383), subject to terms and conditions.

As one of the largest malls in the Philippines, SM Mall of Asia is home to an extensive range of shopping, dining and entertainment experiences. Following the current mall expansion efforts which include the opening of a Duty-Free Philippines Corp. (DPFC) luxury multilevel store, tourist numbers are expected to grow faster.

“We are very excited to help merchants in SM Mall of Asia connect with tourists before they’ve even arrived in the Philippines through our platform’s marketing capabilities,” said Cherry Huang, GM, Cross-border Business for South and Southeast Asia, Alipay.

Since establishing its presence in the Philippines in late 2017, the number of Alipay acceptance points has grown exponentially across retail, hospitality and entertainment attractions. Aside from Manila, Alipay acceptance points are available in over six provinces in the Philippines that are frequented by Chinese tourists, including Bohol, Boracay, Cebu, Davao, and Palawan.