UnionBank of the Philippines has announced that Ana Maria Aboitiz Delgado will take over as president and CEO, succeeding Edwin Bautista, effective Jan. 1, 2025.
Bautista, who has been with UnionBank for 27 years, has played a significant role in transforming the bank into a digital leader and setting it on a trajectory toward becoming a major player in retail banking.
During Bautista’s tenure, UnionBank fully integrated Citibank Philippines’ retail operations into its platforms, completed on March 25, 2024. This integration was part of a strategic acquisition finalized two years after UnionBank won the bid for Citi’s retail business assets.
In 2022, Bautista was asked to extend his term to oversee two critical initiatives: successfully integrating Citi’s retail business and ensuring a capable successor was ready by 2025.
Ana Delgado
Ana Delgado’s journey with UnionBank began in November 2003 as a management trainee. Over the years, she has held various significant roles, notably in business development for SME Banking and Retail Consumer Finance, including overseeing credit cards and loans. She has also been instrumental in designing the customer experience across UnionBank’s physical and digital platforms, setting the bank apart from traditional competitors.
In July 2023, Delgado took on expanded responsibilities as senior executive vice president (SEVP), leading the Bank’s Institutional Banking business while continuing to head Customer Experience and Digital Channels. She also serves on UnionBank’s Board of Directors and chairs CitySavings Bank.
Delgado has been at the forefront of UnionBank’s digital banking innovations, including the launch of the digital bank branch model and UnionBank Online. Her leadership in these areas has been widely recognized and credited with pushing UnionBank ahead in the digital banking sector.
“We are looking forward to taking UnionBank to greater heights with Ana at the helm,” Erramon Aboitiz, chair, Board of Directors, UnionBank. “Her experience and expertise will allow her to lead the Bank’s continued digital transformation which was started by Edwin and has put UnionBank on an accelerated road towards its aspiration to be a great retail bank.”
At present, UnionBank has a retail base of over 15 million customers. Delgado’s expertise in customer experience design and digital innovation is expected to build upon the solid foundation laid by Bautista.
Even as Bautista steps down as CEO, he will continue to serve on UnionBank’s Board of Directors, ensuring a smooth leadership transition and ongoing strategic guidance for the bank.
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